We’re only a few weeks away from the election and I know a lot of your stations are planning some events around the Talker’s Tour, the debates and election night. We’re about to enter the prime political season and I know that means that you all will be reaching out to your listeners a lot via e–mail in the coming weeks.
That brings us to John’s Monday Tip of the Week.
Rodney recently sent me a list of 9 E–mail Do‘s and Don’ts so I wanted to pass on the best tips to you (Here’s the link for the full story).
Here are three tips from that list I think could help out in your e–mail outreach strategies. I posted the three tips themselves and then some thoughts on why they are so important.
1.) “DO create emails with one call-to-action:” Whenever you send out e-mails, make sure you have a goal in mind. What are you trying to do? Do you want to sell tickets, promote a new show or inform your listener about current events? Whatever it is, make that goal as clear as possible.
3.) Personalize Subject Lines: This one seems more complicated than it is. I know in many cases, we don’t know the full names of our subscribers but the goal here is to let the reader know that this message is going to them for a speial reason. As the tips sheet says, the goal is to catch the reader’s eye.
You can do that by making sure the name of your station is in the subject line (these listeners did sign up for these e-mails after all) or names of particular local personalities is in the e–mail.
I know, for instance, that some state or local hosts are participating in the Talker’s Tour promotion so stations with prominent local hosts participating should make sure those hosts are mentioned in the e–mail subject lines along with the national hosts who will be coming.
On a personal note, I recently started my own movie review newsletter so I know it can be a lot of work to put all of the pieces together. However, I also know that it’s 100% worth it! E-mails are a great way to get your message out to your specific audiences so taking some time crafting them will pay off in the long run.
This has been John’s Monday Tip of the Week.
Have a great week, y’all!