We’re only a week away from big line-up changes on our stations!
If you haven’t submitted image requests for this change and need new rotators or photos or pics, visit please submit those requests as soon as possible. I’ve heard from a lot of you but not all. If you’re waiting on something from me, web please let me know asap so I can make sure you have everything you need for the switch
That brings us to John’s Monday Tip of the Week.
In addition to making changes on the site, more about there are a variety of ways you can promote these changes on social media.
Here are three things you should think about doing:
1.) Pinned Stories: KCBQ, our great station in San Diego, has posted a piece about their line-up change on their Facebook page. That’s great but they decided to go above and beyond this. They pinned their post to the top of their Facebook page (see the image above), which means that every time a user goes to their Facebook page over the next week, they see a notice about this change.
To pin a post to the top of your Facebook page, click on the dropdown menu in the upper right hand corner of your post. There should be an option there called “Pin to Top.” That pins the story for you.
2.) Facebook Cover Photos: KCBQ has also requested an Facebook image to use as their cover photo (see below). Even before Monday, they are planning to post this to let listeners know about the big change. Again, this is something that all users who go to their Facebook page will see.
3.) Tweet. Tweet. Tweet: Another suggestion I have for you is to tweet, tweet, and then tweet some more about this change. Make sure you tweet throughout this week and into the beginning of next week about this schedule change.
Oftentimes, it takes 6-7 times of repeated messages for the listener to remember something so you want to keep repeating the message (on-air, on the website and on social media) to get listeners ready for the changes.
Last note: Please have someone on your staff look over your site this week so that you know what needs to changed on Monday (from the rotators to the schedule itself).
If you want to change your schedule over the weekend to get listeners ready for the change, please do but make sure that on Monday, all of your schedule information has been changed.
This has been John’s Monday Tip of the Week.
Have an awesome week, y’all!
John P. Hanlon