John Hanlon Reviews

John’s Monday Tip of the Week: Preparation for Next Week’s Convention

Good afternoon,

Next week will be one of our company’s busiest weeks. The Republican Party will be choosing its nominees and the nation will be watching as leaders in the party come out and speak about the conservative agenda.

That brings us to John’s Monday Tip of the Week!

Salem’s network coverage will begin next Monday, January 18th, at 6 AM and will go throughout the day Monday through Thursday and then coverage will end at noon on Friday.

With next week being so important, this is definitely the week to finalize plans for your station’s coverage!

With that in mind, here are three tips for gearing up

1.) Confirm your line-up and publicize it: I know that Phil Boyce has been working to set up a lot of great live coverage from the convention so if you have any questions about who will be covering the convention live, feel free to send him an e-mail.

Once you know, setting up a page to publicize the live broadcasts is a great way to let your audience know. For instance, check out this back page WNTP set up to publicize their convention coverage: Pages like that show that our stations are the best places to hear live coverage on the radio.

2.) Request ads early: I know that Salem has already sent out ads (like the one above) noting SRN convention coverage but if you want an ad specifically targeting your audience, let me know.

Maybe Medved is huge in your market so you want to emphasize his live broadcast? Maybe you think the audience prefers a generic ad noting the convention‘s primetime line-up? Either way, let me know and we can work with the designers to tailor ads just for your market.

I’m hoping to create some ads that specifically feature the prime-time schedules (when that gets released) but in the meantime, let me know if you want ads just for your market.

If you want ads noting “Sign up for our newsletters for the latest conventioncoverage,” let us know! That could get a few more subscribers to your Fan Club.

3.) Plan a social media schedule early: Next week is going to be a busy one so sometime this week, you should think about your social media plans for next week. Ask yourself: Who is available to post tweets during the primetime speeches? Who can post breaking news stories on Facebook during the convention? Find out who is available when and truly try to take advantage of this big opportunity!

Let me know if I can help with any of the three items above.

I’d love for this convention to be a big success story for our company!

This has been John’s Monday Tip of the Week.

Have a great week, y’all!