John Hanlon Reviews

John’s Monday Tip of the Week: Newsletter Sales Sheets– Available Now!

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One week from today, we will be officially launching our “Dreams Come True” survey (Exciting!). As you all know, one of the main goals of that survey is to build up our Fan Clubs and with that, the number of subscribers to our newsletters….which beings us to John’s Monday Tip of the Week!

Right now, Newstalk newsletter subscribers can opt in to receive three daily newsletters from each of your sites. Fortunately, much of that newsletter content is automated so you don’t have to worry about getting content ready every morning.

The great thing though is that these daily newsletters feature several ad spots that you can sell on a local level to clients.

For example, attached to this newsletter is a sales sheet showing the KNTH daily columnist newsletter. You can see that this newsletter has three different ad spots that are available to sell to potential clients.

All of the ad spots in your newsletters are yours to sell and should all be available to use in DFP. When we originally created these new templates, I put Salem ads– including the “Experience Israel” ad– in some of the open spots but you can replace those with locally-sold advertisements immediately.

To make selling these ad spots easier, we’ve started creating station-specific sales sheets that sales people can use to help promote and sell the newsletter ad spots.

If you want mock-ups of your own station newsletters that your salespeople can present to potential clients, please let me know. Our designer has been doing a tremendous job with these so to get you amped up for our big promotion, now would be a great time to make sure you have newsletter ad sheets ready.

Let me know if you’re interested in newsletter ad sheets created for your site and we can get them for you!

This has been John’s Monday Tip of the Week.

Hope everyone has an awesome week!