John Hanlon Reviews

John’s Monday Tip of the Week: Making newsletter sign ups easier

Good evening, buy information pills

Simple but straightforward stories are often the best ones.

Here’s one: A tired and painfully dispirited former NASA commander sits in his chair years after travelling into space. His sympathetic son visits him and offers his Dad the chance to drive an Audi R8.

Sitting in the driver’s seat brings his father back to his adventures in space and ignites the passion and excitement that had long since gone dormant.

In case you missed it, visit web that was the plot of one of the best Super Bowl commercials of 2016. (If you’re curious, you can see the ad here along with some of the other great Super Bowl commercials:

The commercial was simple, straightforward and successful and that leads us to John’s Monday Tip of the Week.

Below is what our newsletter sign up pages look like now.

Sure, it’s simple– too simple in fact– but it’s not straightforward (what exactly are users signing up for when they enter their information? How many newsletters are available?)

Earlier today, I received an e-mail from Susy from KCBQ, our great Newstalk station in San Diego, about this very topic. Susy, using a format that Dan Chaffee suggested, brought a new approach to newsletter sign ups to my attention.

Using the format that Dan had laid out on some of the CTT sites, Susy and I created a Newstalk sign up page that was simple and straightforward.

Below is a screenshot of what the new page looks like and here’s a link to the live page:

In the page’s left hand column, you can see images promoting the station’s specific newsletter. If you’re interested in receiving one of them, you just enter your name and information into the right hand column and you’re signed up. It’s that easy.

Our designer Amanda was able to create the newsletter images in a way that made them all stand out and offer clarity to our listeners.

Thanks to Dan, Amanda and Susy, the concept of a confusing newsletter page has been cleaned up and the new page offers a clarity and a straightforwardness that was missing before.

At this point, I’ve only had the chance to work on the KCBQ page but if your station is interested in this idea, let me know and I will bring this concept to your sign up page as well.

If you’re already using Triton, it should only take me a few minutes to bring this template– and the simplicity and straightforwardness that comes with it– to your own site.

Let me know if you’re interested.

This has been John’s Monday Tip of the Week.

Have an awesome week everyone!


John P. Hanlon