Good evening, here
John’s Monday Tip of the Week is back! Thank you all for the kind notes about my recent trip. I had a great time but I’m definitely happy to return. With that in mind, viagra 40mg let’s jump into our Tip of the Week.
I recently created a report about page views on the Newstalk sites. For each Newstalk site, viagra order I determined the top ten visited pages of that site (using Google Analytics) for the month of September. Unsurprisingly, there were some obvious notes in these reports. For example, 76% of the sites I looked at had their homepage as the most-visited page of their site (with “Listen Live” pages often coming in a close second).
What I found interesting though is how well-viewed some of our host pages were. When host pages are well put together and informative, they can provide a substantial number of page views for your sites.
Here are a few great examples of show pages that ranked in the top five of the most visited pages of these specific sites in September.
KHTE:
http://965fmtheanswer.com/Shows/L3821
KKNT:
http://960thepatriot.com/pages/the-seth-leibsohn-show
KTKZ:
http://am1380theanswer.com/pages/philcowan
WNYM:
http://am970theanswer.com/pages/johngambling
WPGP:
http://www.am1250theanswer.com/Shows/L3880
If you look at these host pages, you’ll see a lot of them contain updated Sound Cloud episodes, host info and other details about the shows. With new episodes available on these pages, there’s constantly a reason for users to return to these pages and even favorite them.
What I can definitely assume is that these hosts are promoting these pages and our sites on their shows and encouraging listeners to visit our sites. The shows support the websites and these well-built back pages support the shows. It’s definitely a win-win situation.
If your station has local shows, I would definitely suggest following the examples like the ones listed above and creating host pages that listeners can return to time and again. It definitely helps the shows and our sites and you can definitely see that in the fact that some of these show pages are getting more page views than the schedule pages, the contact pages etc.
If you want any help setting up show pages like the ones above, please let me know.
This has been John’s Monday Tip of the Week.
Best,
John P. Hanlon
