2016 is coming up soon (I know that sounds strange but it’s true). One of our goals for the new year is to build our e-mail lists and strengthen the personal relationships we have with our subscribers.
What’s one of the best ways to create a personal relationship with our listeners? Connect with them on their birthdays. Right now, viagra dosage a variety of companies use the opportunity of a person’s birthday to contact them and wish them a great day so that’s something we should all strive to do in the new year.
That brings us to John’s Monday Tip of the Week.
Dan Chaffee, our great colleague, has taken the lead in helping us build our birthday clubs. He has actually put together a plan to help us build our birthday database (a plan that we want to put in place for all of our formats).
Here’s the concept as Mr. Chaffee laid it out:
On a member’s birthday, he or she will receive an automated birthday greeting email from your station that could include an offer of a small gift or a coupon from a local business, depending on whether you are able to find a local sponsor of your station’s Birthday Club.
Before you can actively promote your station’s Birthday Club, you need more Fan Club members to update their date of birth in your Fan Club database, as the majority of your members (which were imported from the old Stormpost/Post-Up system) have a default DOB of 2/29/1904. To do this, you should create and send an e-blast to your Fan Club members, similar to this one from KBIQ-FM The FISH Colorado Springs. This e-blast will encourage your Fan Club members to update their date of birth so they can be a part of your station’s Birthday Club, and will provide them with step-by-step instructions with screenshots of how to do this. After you have designed this e-blast, please use the query labeled either “false birth dates” or “records without birth date” in the list of queries for your station in Silverpop. When sending, use a subject line like “Update Your Info to Receive the Birthday E-mail!”. Ideally you should send this info update e-blast to your FanClub members once in November and again in December.
If you need help designing and sending this e-blast, please contact me. The next steps will be to design a birthday greeting e-blast and to schedule banner ads to promote your station’s Birthday Club.
Dan Chaffee has done a lot of work building up this concept so we definitely want everyone to jump on board.
If anyone wants any help getting this project started, please contact Dan or myself. It’s a great idea and a great way to start 2016! If I can help in any way, please let me know.
This has been John’s Monday Tip of the Week!
John P. Hanlon