John Hanlon Reviews

John’s Monday Tip of the Week: The Best Ad Spot you’re not using

Good evening, viagra buy

For all of our Newstalk stations with Fan Clubs, today marks the beginning of our big “Dreams Come True” promotion.

Because this is such a great opportunity for our sites to collect e-mail addresses for our mailing lists and Fan Club, we want to use every opportunity we can to spread the word about this promotion…which got me to thinking about unused ad inventory on our sites, which leads us to John’s Monday Tip of the Week.

As you know, some of our ad units are heavily-used and purchased (i.e. the 300×250 spots) but there’s an ad spot that might be just be as valuable to you and your clients.

That ad unit is the floater: a 1000×55-sized ad that “floats” at the bottom of your websites. Our friends in Philadelphia are taking advantage of that ad spot and featuring the “Dreams Come True” ad in there right now. (See their site here: and the attached screenshot.)

As you can see on the site, the floater stays with the user on the page even when the user scrolls up and down.

After doing a little bit of research, I realized that at least 14 of our Newstalk stations are not using that ad spot.

That’s a staggering 60.76% of our Newstalk stations who are not taking advantage of an ad unit that stays with the users wherever they go on the screen.

Admittedly, setting up the ad– and making sure it “floats” in DFP– is a little bit trickier than setting up a regular ad unit. There are a few specs we have to follow to make the ad float so if you want my help setting up this floating position, let me know and I’d be happy to set it up for you.

But with “Dreams Come True” serving as such a high priority for so many of us, now’s definitely the time to take a look at the ad spots that you’re not using and seeing what untapped value they hold for your sites.

This has been John’s Monday Tip of the Week

Have a great week, my friends!


John P. Hanlon